About ThreadTap

Physical goods.
Digital life.

ThreadTap, Inc. builds the platform that lets physical products prove they’re real, tell their story and connect the people who own them. We use it in our own clothing and in PinTap.

The team

From Call of Duty to Comic-Con.

An upcycled fashion brand with millions of followers, two decades with global fashion houses, and some of the biggest games in the world.

Portrait of Tommy Groenendijk

Tommy Groenendijk

CEO · Co-founder

Tommy founded Vintage Stock Reserve, a sustainable fashion brand known for upcycled one-of-ones, and grew it to more than 2 million followers through drop-driven storytelling. He leads design, garment construction and ThreadTap’s branded partnerships.

Portrait of Carley Beck

Carley Beck

COO · Co-founder

Carley spent two decades as a runway and print model for top global brands. She advises The Chopra Foundation, TIMEPieces, DotPlay, Women of Web3 and Mythos Foundation, has spoken at the UN General Assembly, and is a featured author in the Amazon #1 release “Women in the Web3 Space.”

Portrait of John Linden

John Linden

Board member · Strategic advisor

John is the founder and CEO of Mythical Games, whose titles including FIFA Rivals and Pudgy Party have reached millions of players. Before that he was a Studio Head at Activision, overseeing the Call of Duty ecosystem. He brings deep experience in digital ownership and player-to-player commerce.

Mission

Give every object people love a verified identity and a living digital layer, so a single tap can unlock a moment, prove what’s real and bring a community together.

Real things, verified

Every object we touch gets an identity it can prove. Authenticity is the foundation, not a feature.

The tap should feel like magic

No downloads to start, no codes to type. If the first tap isn’t instant, we haven’t finished.

Built for the people who collect

Fans, collectors and wearers first. Brands win when the community does.

Make less, mean more

Upcycled, limited and made to last. A story worth keeping is the best sustainability strategy.

How we work with PCB

Two companies. One venture.

PinTap is jointly owned by ThreadTap, Inc. and PCB Productions, so partners get one team from first sketch to final tap.

Technology, product & apparel

  • Pinpoint AI recognition model
  • NFC encoding & authentication
  • iOS, Android & web apps + back end
  • Reader hardware
  • ThreadTap apparel & merch

Entertainment & experiential production

  • Live events & activations
  • IP, talent & storytelling
  • Community gaming & programs
  • Production at convention scale
Joint venture

Smart Pins, collecting & gamified experiences

The consumer app, Smart Pin programs and live activations, built on ThreadTap and produced with PCB.

ThreadTap builds

The AI, NFC, apps and back end, reader hardware, data and reporting. ThreadTap, Inc. publishes the PinTap app.

PCB produces

Live activations, talent and IP, community gaming, and the show-floor moments that make people line up.

Partners get

One accountable team for the license, the pins, the experiences and the results, alongside your teams or end to end.

Company

ThreadTap, Inc.

Headquarters
1000 Brickell Plz, Unit 4015
Miami, FL 33131
Brands
ThreadTap (apparel & platform)
PinTap (joint venture with PCB Productions)
Apps
PinTap for iOS, Android & web

Join us

Build what’s next with us.

Partners, collaborators and future teammates: we’d love to hear from you.