Connected apparel · Collectibles · Experiences
Wear it.
Tap it.
Own the story.
ThreadTap gives physical goods a digital life. One-of-one apparel, NFC-enabled merch and Smart Pins — powered by our own AI, app platform and reader hardware.
Tap. Unlock. Connect.
Verified authenticTap · 0.4s 
Set complete+250 PinPoints 
What we build
One platform.
Two ways to wear it.
ThreadTap is the technology and the apparel label. PinTap, our joint venture with PCB Productions, brings it to collectibles and live experiences.
Apparel & merch
One-of-ones, upcycled pieces and original drops with NFC built in: proof it’s real, and rewards with a tap.
See the range
Meet Hello.The Collector.
Smart Pins & experiences
Pins that come alive. Tap to claim, collect, trade and unlock, with live drops produced alongside PCB.
Explore PinTapOur mission
The things people love — the jacket, the pin, the team tee — should carry their story with them.
About ThreadTapThe platform
We own the whole stack.
The model, the chips, the apps and the hardware. Built in-house, live today. Patents pending.
Pinpoint AI
One photo logs a whole lanyard: every pin identified, valued and collected.
Native NFC
Tap any phone and it opens instantly, verified. No download needed.
Full-stack platform
iOS, Android and web apps on our own back end.
Reader hardware
Brandable NFC readers for sales, trading, check-in and activations.
Experiential
Live drops, hunts and trading posts, from a team spanning gaming, fashion and social.
How we work
ThreadTap × PCB.
PinTap is our joint venture with PCB Productions. We build the technology; PCB brings world-class entertainment and experiential production.
More on the partnership
ThreadTap, Inc.Technology, product & apparel
- Pinpoint AI recognition model
- NFC encoding & authentication
- iOS, Android & web apps + back end
- Reader hardware
- ThreadTap apparel & merch
Entertainment & experiential production
- Live events & activations
- IP, talent & storytelling
- Community gaming & programs
- Production at convention scale
Smart Pins, collecting & gamified experiences
The consumer app, Smart Pin programs and live activations, built on ThreadTap and produced with PCB.
Featured experience
Year of the Devil
Official Smart Pins at San Diego Comic-Con: tap in, chat with the Devil, earn achievements and unlock live event content.
The team
From Call of Duty to Comic-Con.
An upcycled-fashion founder, a two-decade fashion and Web3 veteran, and the gaming executive who scaled Call of Duty and Mythical Games.
Meet the team-
Tommy Groenendijk CEO · Co-founder Founder of Vintage Stock Reserve. 2M+ followers built on drop-driven storytelling. -
Carley Beck COO · Co-founder Two decades in high fashion. Web3 and emerging-tech advisor, UN General Assembly speaker. -
John Linden Board member · Strategic advisor Founder & CEO of Mythical Games. Former Activision Studio Head on Call of Duty.
Newsroom
Latest from ThreadTap.
Work with us
What will your product unlock?
From scratch or from what you already make, we turn physical products into lasting engagement. Tell us what you’re building.