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Platform

We own
the whole stack.

The recognition model, the chips, the apps, the back end and the hardware. Built in-house, live today, and behind every ThreadTap garment and PinTap Smart Pin.

  1. 01

    Tap

    Any modern phone, no app required for the first tap.

  2. 02

    Verify

    Our authentication confirms the object is genuine.

  3. 03

    Claim

    Ownership is linked to the collector’s account.

  4. 04

    Unlock

    Stories, content, games, rewards and access open up.

  5. 05

    Connect

    Trade, complete sets and join the community.

Beyond NFC

A tap is the start, not the point.

Most NFC products are a link on a keychain. We turn a tap into progression, so products become participation tools.

Typical NFC products

  • Content delivery and a link
  • Static, one-time interactions
  • Little value for the person tapping
  • No memory of who tapped before

ThreadTap

  • Engagement at the core of the experience
  • Persistent interactions that evolve over time
  • Rewards and real value built in for users
  • Connected, theme-park-grade experiences for any brand

01 · Proprietary AI

Pinpoint AI.

Our own recognition model. One photo logs a whole lanyard — every pin identified, valued and collected.

  • Classic pins count too. Historical pins join the same collection on day one.
  • Every gap is the next order. Knowing what someone has tells you what they want next.
  • Catalogue-scale. Built to index full historical catalogues alongside new Smart Pin editions.
A phone camera identifying every pin on a purple lanyard, each one outlined on screen

02 · Native NFC

Every object is a key.

We encode and authenticate every chip ourselves. Tap any phone and it opens instantly. No download, no setup.

  • A unique identity per item. Each pin, garment or tag gets its own verifiable digital twin.
  • Instant first tap. An App Clip opens it before the app is even installed.
  • Ownership you can prove. Claiming links the object to an account and keeps counterfeits out.
  • Goes anywhere. Enamel pins, woven labels, patches, hang tags and merch.
A violet flame-shaped enamel pin touching a phone screen, a ring of light rippling out

03 · Front end & back end

One platform, every screen.

The apps fans use and the infrastructure brands run on. We built both.

A Smart Pin tapped to a phone opens an athlete story card titled Behind the finish line

Front end

  • iOS and Android apps, plus a web app
  • App Clip for an instant, download-free first tap
  • Collections, custom boards and social sharing
  • Trading, sets, achievements and PinPoints rewards
  • Partner-branded communities and pin pages

Back end

  • Item identity and ownership records
  • NFC encoding and authentication services
  • Drop, edition and campaign management
  • Rewards, achievements and trading engine
  • Analytics, engagement reporting and first-party data

Deploy your way

Live on our apps, inside yours, or both.

  • Standalone appLaunch on our iOS, Android and web apps with your own branded community.
  • Fully branded appYour name on the icon, our platform underneath.
  • SDKDrop tap, claim, rewards and collections into the app you already have.
  • Web appThe lightest option. Works on most iPhones, with more limited Android NFC coverage.

Data ownership

Secure, compliant and client-owned.

ThreadTap is built with partners in mind. We run the infrastructure; you keep the data and the relationship.

You own the data

First-party data captured through direct interaction, owned and controlled by the client, with row-level security.

You own the relationship

ThreadTap powers the infrastructure and the experience. Your customers stay your customers.

Compliant by design

GDPR-ready consent at both app and partner level. No PCI exposure: we never store payment details.

Locked-down hardware

Readers are locked to each client, and data only passes through secure APIs. Built to enterprise security standards.

04 · Proprietary hardware

Readers that light up the room.

Our own NFC readers, branded for each partner, with custom functionality for every touchpoint. Plug in. Tap. Done.

  • No training required
  • Remotely managed
  • Real-time activation
  • Smart LED feedback
Verified salesAuthenticate at the point of purchase.
Trading stationsAuthenticated, face-to-face trades.
Check-inTap in at venues, stores and lounges.
Live activationsDrops, trading walls and reveals.
A phone hovering over a glowing ThreadTap reader on a counter at a night-time fan event, showing a verified check, with a pin-covered lanyard beside it
The ThreadTap NFC reader: a polished steel puck with a glowing violet ring and the ThreadTap logo on its glass top, on a brushed-steel counter
A custom NFC reader with a sculpted tentacle-textured top plate and a Seattle Kraken S at the centre, ringed by an ice-blue LED Design concept

Custom reader tops

Designed around your brand.

Sculpted top plates, crests and logos, with the LED ring in your colours. Same hardware underneath.

Team marks belong to their respective owners. Shown as a design concept.

05 · Experiential

Collecting, made playable.

Live drops, pin trails and reader-powered activations, from a team with 30 years across gaming, fashion and social. Produced with PCB through PinTap.

A phone showing a map of a pin trail with live drops and trade posts, outside a stadium at dusk
Friends with pin-covered lanyards laughing as they trade pins and check a phone
  • Get closer to your heroes. Stories, behind-the-scenes content and journeys unlocked by the pin.
  • Step into the action. Immersive games and missions where a pin unlocks new ways to play.
  • Follow the adventure. Hunts and clue trails where different pins open different paths.
  • Collect more, unlock more. Trade, complete sets and combine collections for rewards.

We can work with your marketing, experiential and social teams, or deliver end to end.

Where it works

Retail & in-storeTap in on visits and purchases to earn badges and unlock rewards.
Events & trade showsConnected lanyards, booth check-ins and swag pins that drive foot traffic to sponsors.
Stadiums & fan zonesGame-day unlocks, trading posts and live drops.
Scavenger huntsLocation-based quests that reward movement, exploration and repeat visits.
Corporate & VIPTeam challenges at retreats, and merchandise tied to VIP access and unlocks.
In-game rewardsWith gaming partners, physical taps can unlock exclusive items inside games.

Work with us

Put the platform to work.

From one collectible to a citywide program, we’ll scope the pins, apparel, hardware and experiences around your goals.

Start a project support@threadtap.xyz