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ThreadTap apparel & merch

One of one.
Tap to prove it.

Premium upcycled apparel and NFC-enabled merch, designed from scratch or built on what you already make. Every piece proves it’s real and unlocks something for the wearer.

Start a merch program How the NFC works
An upcycled patchwork hoodie in grey, black, navy and red with hand-stitched seams and a ThreadTap label, on a steel plinth
One-of-ones

Upcycled one-of-ones

Vintage, kits and overstock reworked into singular garments, the craft Tommy built Vintage Stock Reserve on.

A folded black tee with a distressed violet and red ThreadTap graphic, beside a ThreadTap hang tag and a phone showing a verified check
Original drops

Limited original designs

Numbered editions with NFC in the label. The tap proves which number you own.

A fan in an arena tapping his phone against the ThreadTap label on his sleeve
Merch programs

Teams, artists & brands

Connected merch for teams, tours and brands: game-day unlocks, check-ins and rewards.

Recent work

Made for the fans who wear it.

Pieces cut and colour-blocked around a club’s identity, each with a ThreadTap mark and NFC inside.

Ice-blue zip hoodie with navy and red colour-blocking, a Seattle Kraken crest on the chest and a ThreadTap mark on the cuff Design concept
Colour-block zip hoodieSeattle Kraken
Red and white patchwork scarf with Liverpool FC and UNICEF marks and a ThreadTap tab Design concept
Patchwork scarfLiverpool FC × UNICEF
Navy crossbody bag with ice-blue and red stripes and a large Seattle Kraken S, ThreadTap mark on the corner Design concept
Crossbody bagSeattle Kraken
Royal-blue bucket hat in a kit-texture print with a Chelsea FC crest and a ThreadTap mark on the brim Design concept
Kit-print bucket hatChelsea FC
Royal-blue crossbody bag in kit-texture print with a red and white stripe, Chelsea FC crest and ThreadTap mark Design concept
Kit-print crossbody bagChelsea FC
Two navy woven ThreadTap keychains with silver snap clips and an embroidered ThreadTap mark
Woven NFC keychainsThreadTap

Team marks belong to their owners. Design concepts are shown as examples of our work and imply no endorsement.

How ThreadTap works

Every piece opens a Passport.

A tap connects a product to experiences, rewards and community, and it doesn’t stop at the first one.

  1. 01

    Collect

    Get connected apparel, accessories or promo items designed for an interactive experience.

  2. 02

    Tap in

    The embedded NFC opens a personal Passport: badges, rewards, challenges and exclusive access.

  3. 03

    Unlock

    Complete visits, challenges and interactions to unlock content, achievements and progression.

  4. 04

    Earn

    Turn engagement into real-world rewards: exclusive items, access, offers and experiences.

Digital to physical

Premium Tap Items.

Engagement earns real gear. Every piece links back to the owner’s Passport, so merch keeps rewarding loyalty.

ThreadTap Premium Tap Items on a steel counter: two woven keychains, a black crossbody bag, a colour-blocked bucket hat and a colour-blocked zip hoodie
Keychains, bags, hats and hoodies, each linked to the Passport.
  1. 01
    Tap & visit

    Taps, visits and purchases earn achievements in the Passport.

  2. 02
    Badges → pins

    Digital badges redeem for limited-edition enamel pins that customise your gear.

  3. 03
    Quests → premium items

    Bigger quests unlock Premium Tap Items, each linked back to the Passport.

  • Keychains
  • Bags
  • Bucket hats
  • Hoodies
  • Scarves
  • Lanyards

What the tap unlocks

Clothes that do more.

The same platform that powers PinTap, stitched into what you wear.

Provenance

Who made it, what it was made from and where it’s been.

Ownership

Claim it to your account. Prove it’s yours, and that it’s real.

Content

Drops, stories and behind-the-scenes, unlocked from the garment.

Rewards

Points, perks, early access and real-world experiences.

Community

Find the others who own the same piece or follow the same team.

Resale-ready

Verified history makes it easier to pass a piece on.

Macro of a black woven ThreadTap label stitched onto denim with red thread

How it’s made

Design. Encode. Wear.

Every chip lives inside a woven label, patch or tag.

  1. 01
    Design

    A one-of-one rework, a numbered drop or a full merch program, designed with you or by us.

  2. 02
    Encode

    We encode a secure NFC chip into the label and register the piece.

  3. 03
    Wear

    The owner taps to claim. From then on the garment is a key to content, rewards and community.

Sustainability

Repurposed for impact.

Overstock and archive merch shouldn’t end up in landfill. We rework it into one-of-a-kind pieces with a story worth keeping.

Hands cutting reworked denim and fabric panels with shears at a studio table, a sewing machine and thread spools behind
  • Upcycled overstock and limited runs over mass production.
  • Made to last, with a verified history that helps pieces get resold rather than thrown away.
  • One of one by default. Every reworked piece carries its own identity from the day it’s made.

Collectibles

Looking for pins?

Smart Pins, collecting and live experiences live at PinTap, our joint venture with PCB Productions.

Meet PinTap

Work with us

Make something one of one.

Upcycled capsules, numbered drops or connected merch for your team, tour or brand. Tell us what you want people to unlock.

Start a project support@threadtap.xyz