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A new home for ThreadTap

Our new site brings ThreadTap apparel, the PinTap joint venture with PCB Productions, and the platform behind both under one roof.

A violet Smart Pin being tapped against a phone screen

ThreadTap started with a simple idea: the things people love should carry their story with them. A jacket that proves it’s one of one. A team tee that unlocks something on game day. A pin that opens the moment it stands for.

A lot has happened since then, so we rebuilt our home on the web to match.

What ThreadTap is today

ThreadTap, Inc. is the technology company. We build and run the full stack: our Pinpoint AI recognition model, NFC encoding and authentication, iOS, Android and web apps, the back end that powers them, and our own reader hardware.

ThreadTap is also the apparel label. One-of-ones, upcycled pieces and original drops with our NFC built in. See the range.

PinTap is our joint venture with PCB Productions. It brings Smart Pins, collecting and gamified live experiences to fans — from Year of the Devil at Comic-Con to the PinTap app on iOS and Android. Meet PinTap (and Hello).

What’s next

We’ll use this newsroom to share launches, drops, activations and partnerships as they go live. If you’re a brand, team, artist or event that wants to turn a physical product into a living experience, we’d love to hear from you.